Leading and Managing in a VUCA World


VUCA is a popular acronym to describe the volatility, uncertainty, complexity and ambiguity in the business world. The dynamic evolution of digitization is causing a radical shift in the way organizations conduct business. Financial markets around the world are volatile like never before and predicting market behavior has become even more challenging. The increased use of mobile interfaces and the innovations in the field of artificial intelligence is reshaping customer expectations and creating opportunities. The way organizations approach, communicate and convince customers have drastically changed. Global competition, emerging skill shortages, and changing demographics makes human resource management more challenging.

A world of VUCA provides a challenging business environment which tests the very survival of organizations. VUCA does not make planning and strategizing unimportant it only increases the complexity of the two. Navigating this environment with foresight, vision and skill helps business enterprises to face these distinct challenges with unique responses/solutions. Some organizations steer through the complexity of interconnected economies and the downturns of volatile markets by experimenting with new products, geographies and technology platforms with significant results. It is also true that many fail miserably even at the slightest change in their business models or external environment.

India is one of the fastest growing economies in the world and has become increasingly subject to the upheavals of an erratic global economy. The current Indian government has been moving rapidly to bring about disruptive changes in the business environment, including two major financial reforms: demonetization and the introduction of GST. A recent report by McKinsey Global Institute (MGI), ‘India’s ascent: Five opportunities for growth and transformation’, identifies five areas which, it states, ‘have game-changing opportunities for the country’s economy and the implications for domestic businesses, multinational companies, and the government’. MGI terms these: acceptable living standards for all, sustainable urbanization, manufacturing for India in India, harvesting technology for India’s growth, and unlocking the potential of Indian women.

In this context, PiMSR aims to discuss and debate on the opportunities and challenges of ‘leading and managing in a VUCA world’ with a special focus on India and its economic growth.


Call for Papers


We invite research papers, case studies and conceptual papers from academicians, researchers, students and practitioners from the industry to contribute on the following broad themes. The list is indicative but not exhaustive.

Commerce, Finance and Economics in a VUCA world
Risk Management Financial ChallengesF1
Role of Government in Facilitating BusinessF2
Sustaining Organizational Vitality F3
Business Ethics, Corporate Governance and TransparencyF4
Legal and Tax Aspects of BusinessF5
Human Resources in a VUCA world
Reimagining HR PracticesH1
Leadership Paradigms and its ChallengesH2
Workforce DiversityH3
Employee Engagement StrategiesH4
Shifting paradigms of Organizational Culture in the age of DigitizationH5
Impact of VUCA on Industrial Psychology and Mental HealthH6
Marketing in a VUCA world
Emerging Role of Social MediaM1
Developing Agile Marketing StrategiesM2
Brand Value in the Age of DisruptionM3
Digital Marketing Models and FrameworksM4
Operations & Production in a VUCA world
Challenges within Global Supply ChainsO1
Capacity Building StrategiesO2
Re-engineering Work Processes OR Re-imagining them?!O3
Information and Communication Technology in a VUCA world
Effects of VUCA in ICT and Data ManagementT1
Importance of Analytics in BusinessT2
Combating Cyber Security ThreatsT4
Innovation and Entrepreneurship in a VUCA world
Nurturing Start-up EcosystemsI1
Survival Strategies for MSMEsI2
Research and DevelopmentI3
Natural Resources and Environment in a VUCA world
Renewable and Green EnergyN1
Climate Change and its Impact on BusinessN2
Disaster ManagementN3
Social Responsibility in a VUCA world
Inclusiveness and Sustainable DevelopmentS1
Reducing InequalityS2
Social EntrepreneurshipS3
Scaling Social EnterprisesS4
Business Models for SustainabilityS5
Grassroots Innovation for Sustainable DevelopmentS6
Education and Training in a VUCA world
Survival of Institutions of Higher EducationE1
Innovative Teaching and Learning StrategiesE2
Collaborative Learning in a Borderless worldE3
Lessons for Next GenerationE4
Skill Development for Economic GrowthE5
Vocational Training for Youth EmpowermentE6


Important Dates


Abstract and Paper Submission DetailsDate
Submission of Abstracts (250 words)
[Please also include up to three track numbers in order of your preference from the theme]
13th November, 2017
Intimation of Acceptance of Abstract Within a week of receipt of abstract
Last date of Final Paper Submission15th January, 2018
Conference RegistrationDate
(a) Paper presenter(s) (acceptance for publication)15th January, 2018
(b) Participation only17th February, 2018


Submission Guidelines


All submissions should be made only as MS Word document, with numbered pages (Page x of y format).
The first page of the submission should contain the Title, Authors’ details (Name, Institution name and address, E-mail id and Mobile no.).
The second page should contain the Title, Abstract (not more than 250 words) and Keywords (3 – 5).
For papers to be accepted for publishing, it is mandatory that the author(s) certify that the paper has neither been published elsewhere nor is being considered presently for publication in any forum or publication.
The complete paper including the references, charts and tables (between 3000 to 10000 words) should be in formatted in A4 paper size, with Times New Roman font, 12-point size, 1.5 line-spacing and 1 inch margin on all sides.
All abstracts and full papers are to be emailed to:
All full manuscripts will be subject to blind peer review by a Paper Review Committee separately constituted for this purpose. The reviewer’s comments may be shared with the authors if permitted. The final decision of acceptance of the papers lies with the conference organizing committee.
Papers submitted for the conference will be considered for publication subject to blind peer review by external experts. Short-listed full papers will be published in the form of a book with ISBN number. The Institute is in talks with national publishers for this purpose.




The registration fee includes conference kit, lunch and tea, booklet of abstracts and one copy of select conference submissions published in the form of a book. A Certificate of Paper Presentation will be issued to all paper presenters at the conference. Other participants will be issued Certificates of Participation. The registration fee can be paid by cash / local cheque / DD in favour of “Pillai Institute of Management Studies and Research” payable at Mumbai, or through Net banking.

The registration fees are as given below:

CorporateAcademicianStudentMES Alumnus
Rs. 3,000/-Rs. 2,000/-Rs. 1,000/-Rs. 500/-

The registration form along with the registration fees should be couriered to the address given on the registration form and should reach us by 15th January, 2018. For more information about the conference, please visit our website at:


Conference Schedule


Timings (hours)Activity
10.00 – 11.00Inauguration
11.00 – 11.15High Tea
11.15 – 13.15Parallel Track Presentations
13.15 – 14.00Lunch
14.00 – 15.00Parallel Track Presentations
15.00 – 15.15Tea
15.15 – 16.15Plenary Session
16.15 – 17.00Valediction


Mahatma Education Society


Mahatma Education Society is a trust that runs around 48 institutions (Pillai Group of Institutions) in the city of Mumbai ranging from schools affiliated to all boards and colleges of higher education, recognized by authorities like University of Mumbai, Government of Maharashtra and All India Council of Technical Education.


Pillai Institute of Management Studies and Research


Pillai Institute of Management Studies and Research is a renowned institution under the umbrella of Mahatma Education Society. It was established in 1998 and is affiliated to the University of Mumbai and recognized by the AICTE. The Directorate of Technical Education, Government of Maharashtra, has awarded the institute an ‘A’ grade. The Institute today provides quality education through its MMS and MBA (Executive) programs.




Dr. K. M. Vasudevan Pillai Chairman & CEO, Mahatma Education Society
Dr. Daphne Pillai Secretary, Mahatma Education Society
Conference Advisory Council
Dr. Priam Pillai COO, Mahatma Education Society
Mr. Franav Pillai Dy. CEO, Mahatma Education Society
Senior Corporate Executive
Senior Corporate Executive
Senior Academician
Dr. Satish K. Nair Director, Pillai Institute of Management Studies & Research
Dr. R. I. K. Moorthy Principal, Pillai College of Engineering
Dr. Arif Merchant Principal, Pillai College of Architecture
Conference Organizing Committee
Dr. Celina Joy Conference Chairperson
Conference Co-Chairpersons
Dr. Vivekananda Pawar
Dr. Betty Sibil
Dr. Ashish Tripathi
Dr. Anjali Bhute


Contact Details


Pillai Institute of Management Studies and Research
Dr. K. M. Vasudevan Pillai Campus, Sector 16, New Panvel
+91-22-27456100 / 1700